Paul Weyland Q&A | Local Broadcast Sales

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 5 – Q&A

Ask LBS, COVID-19, Healthcare Sales Ideas, Jewelry Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Restaurant Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for jewelry stores?
Any ideas for family doctors?
Should I even bother with a local restaurant that can only hold 50% capacity during this time? They say they aren’t having trouble filling their dining room to that 50%.

Making Your Mark in a Recovering Economy – Part 10 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Home Improvement Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

How can I get landscapers and excavating companies to call back–when they are busy doing their jobs from 6 a.m. till dark?
How often should you update a client’s ad?
What do you recommend for carpet cleaning companies since people don’t want them in their homes right now?
What would you say from the heart to your sales team and staff about covid19?

Making Your Mark in a Recovering Economy – Part 9 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Paul Weyland Q&A, Prospecting, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
Do you have any advice on securing ad dollars for a local franchise store?
I need help getting the nerve up to make that FIRST call/contact on the phone!
What kind of businesses would you recommend talking to in a small market?
What if you’re a micro-market, and all you have to work with are small advertisers?
What would you promote to an HVAC Service advertiser using a headline?

Making Your Mark in a Recovering Economy – Part 8 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Healthcare Sales Ideas, Jewelry Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars, Travel Sales Ideas

Paul Weyland takes LIVE broadcaster questions! In this session:

How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
Do you have any ideas for a gold buying client?
Do you have any summer vacation ideas for resorts?
Do you have any ideas for Independent Living Facilities for seniors?
Do you have any ideas for funeral homes?
How would you go about getting a Fitness Center to get back on the air after being closed for so long?
Do you have any ideas for online education?
I have a realtor that claims that TV doesn’t work because people only tell him they saw his billboard…suggestions?

Making Your Mark in a Recovering Economy – Part 7 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Financial Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
How do we respond to this blow off line – ‘we are only buying the top 2 news stations’?
I have a client who has been a loyal radio/tv advertiser. He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio. How would you address that?
Hello, I’m currently training for sales and I come across a lot of clients who thinks radio doesn’t help their business as much as social media. What are some tips I can use or say to convince them radio works?
I’ve got a mortgage loan lender on and he’s not getting any response. How should I position him for success? Is it my message that isn’t working?
We are in a small market and don’t get Nielsen numbers very often. A lot of our airtime is dedicated to live sports. How can I get clients to spend the money on music programming when they aren’t on sports?
How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
How can I get the owner of a towing company to call me back?

Making Your Mark in a Recovering Economy – Part 6 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Healthcare Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you elaborate on the importance of “brief” presentations to get to the point? Our group has a tendency to have 9-15 page presentations which to me seem too much.
Chiropractors are getting more and more into alternative treatments for various things, one of which is stem cell treatment for joint ailments. Any ideas for this category?
I’m a commercial producer for my station. How can I get my account exec to bring me the information I need to come up with a creative solution that speaks to the viewer?
You had mentioned years ago the best reps seemed to have a certain number of accounts on the air each month. How many do you believe they should have?
How would you develop an engaging creative message towards doctors?

Making Your Mark in a Recovering Economy – Part 5 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Selling, Television Webinars

Paul Weyland take LIVE broadcaster questions! In this session:

Annual buys are always best. However, I’ve found it tough to get people to commit right now with the uncertainty of the long term. What are your thoughts about going to shorter term? How would you position that?
I have a small car dealer that never advertises. He has nicer cars than most local used car dealers. Is there something I can say to him now to maybe make him change his mind?
How do you have your reps balance between being an advocate for their clients and their financial responsibility to the company?
Do you have any ideas for personal injury attorney without making them sound cliché or like ambulance chasers?
Do you have any ideas for the Home Services industry?
Do you have any ideas for Dentists? This is a tough category.

COVID-19: Be the Best in Your Market – Part 7

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
What categories are best to focus on right now?
How do I get people to understand that the ag industry is still open for business?
Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise. How do I respond to that?

COVID-19: Be the Best in Your Market – Part 6

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

How do we address agencies pulling their advertising?
What do you say to a client who insists on filling their commercial with cliches?
How do you contact clients without it becoming an opportunity for them to cancel?
How do you handle reps who say they can’t make a conference call while working from home?
How do you recommend approaching clients when things return to normal?

COVID-19: Be the Best in Your Market – Part 5

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What do I tell business owners deciding between making payroll and advertising?
How do I help a client work around appearing insensitive if they advertise?
What is the single, most important question to ask a client today?
If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
How would you sell sports talk radio right now with no idea on when sports might be back?