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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
  • What are the advantages to being in a small market?
  • Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
  • I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
  • Do you have any ideas for promoting a CBD company?

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • How can I get a hospital to switch their budget from billboards to radio?
  • I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
  • How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 5 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I am new and get nervous about what to say when I go into a business. Where should I start?
  • What should I say to business owners who are convinced that there won’t be enough inventory to sell this Christmas because of supply-chain issues?
  • In our small market, we are currently getting a lot of objections like, “It does not make sense to advertise because I don’t have enough employees for more business”. Any suggestions on how to respond to that? Or should we just walk away?
  • Do you have any ideas for a plumber who isn’t number one in the market, but wants to be?

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 4 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 4 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • Can you provide me with some ideas on how to approach businesses that people really only use on rare occasions? I’m specifically thinking of a house painting business. I’m also thinking of a roofing company.
  • What are some questions I can ask to start a conversation with a “special occasion” business to help show them that they should advertise all the time like you are suggesting?
  • Have you ever seen a politician who has an ongoing “public image” campaign when it is not campaign season?

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Why You Deserve A Raise Next Year And Precisely How To Get It! – Part 5 Q&A

Why You Deserve A Raise Next Year And Precisely How To Get It! – Part 5 Q&A

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LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions!  In this session:

  • Do you have any suggestions for how I can approach a local real estate agent group?
  • Even if you know the gross margin and average sale, we don’t always know how often an average sale occurs for a client – what do you do then?
  • What can I do to get a raise if I’m not paid on commission?

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Leadership and Sales Philosophies for Today – Part 6 – Q&A

Leadership and Sales Philosophies for Today – Part 6 – Q&A

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Paul Weyland, LBS Broadcast Selling Expert, answers LIVE broadcaster questions! In this session:

  • Can you address options/ideas for managing a staff with health issues and concerns due to COVID and working with clients primarily through email? How do I focus the staff on the objective of making more in-person sales calls to close sales?
  • As the manager, how can I make “manager ride alongs” a more positive experience that my salespeople look forward to as valuable coaching moments?
  • Where can I find prospects to hire for our station’s sales team? It’s hard to find sales people with potential.

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Leadership and Sales Philosophies for Today – Part 5 – Q&A

Leadership and Sales Philosophies for Today – Part 5 – Q&A

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Paul Weyland, LBS Broadcast Selling Expert, answers LIVE broadcaster questions! In this session:

  • I am looking for ideas to go after the PR / Outreach budgets for local corporate-type banks. I am running into brick walls with traditional campaigns. Once I have made a presentation to the local branch, they send it to the corporate marketing department and it goes nowhere. I need a new angle and I think a good PR event or campaign may be the answer.
  • You bring up an excellent point about my younger sellers. It’s not unusual that I have to convince my sellers on the value of radio. How would you recommend that we “sell” our sales teams on the value of radio listening audiences?
  • What do you hear from sellers when it comes to things they wish their station management would do for them?

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