Q&A with a Digital Expert – Part 3

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

  • For a client, is a ‘do it yourself website’ just a horrible idea or is it better than nothing?
  • How do you distribute blogs for a client and how do you monetize this?
  • Do you think that Facebook numbers can be misleading for clients and do you think that clients know what those numbers mean?

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Q&A With A Branding Expert – Part 3

Mark Levy answers live questions from broadcasters!  In this segment, he deals with the following questions:

  • How can you build confidence in representing your brand?
  • When selling radio, I am sometimes bombarded because we do not sell digital advertising.  How does our brand get around that?  They don’t even want to talk after they hear we don’t have that as an option sometimes.
  • How do you know you are representing yourself correctly to your clients?

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Q&A With a Digital Expert – Part 1

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

  • Our manager prefers that we sell the entire budget into broadcast and only sell digital if they won’t consider a 100% broadcast buy. What are the dangers of this type of strategy?
  • How do we counter-sell a client’s digital campaign?
  • What are the best ways to explain retargeting, display, and mobile delivery to potential clients?
  • How do I critique an advertiser’s or prospect’s website without hurting their feelings?

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Q&A with a Former Car Dealer – Part 3

John Tkac answers LIVE broadcaster questions!  In this segment:

  • How do you deal with large franchises like Lithia?
  • Why encourage people to visit the dealer website through our creative if the close ratio through the website is lower than bringing them to the showroom?
  • Is the service department in dealerships part of the “other” category?
  • How do you get all of this through to an agency?

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Q&A with a Former Car Dealer – Part 1

John Tkac answers LIVE broadcaster questions!  In this segment:

  • How do I address a dealer who says that “radio doesn’t work anymore, I use FaceBook, get results, and it’s free”?
  • Is it possible to get coop through independent, used car dealers?
  • Does dealer cash come from the dealer or is it factory incentive for the dealers?
  • We see the used car market as very strong, but many franchise dealers don’t advertise Used that much.  Is this a productive sales approach and how do you recommend that we approach it?

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