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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 12 – Q&A

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 12 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • How do you get chain banks to advertise in a small market?
  • Once you come up with the margin or average sale, then what? How do you use that information to come up with a budget?
  • What would you say to a business that responds with, “We don’t need to advertise! We’re backed up as it is.”
  • What’s your main discussion point if you are not leaving behind station info – besides “who is the decision maker?”

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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 11 – Q&A

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 11 – Q&A

,

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • Can you provide some tips for calling on florists year round instead of just for holidays?
  • I’m a new sales rep in my market. Stations around here seem to take the money and run which makes it hard to build trust with customers. What can I do to build trust and get a meeting?
  • Do you carry material or information about your station with you when you walk into businesses to set an appointment?

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