Q&A With A Broadcast Expert – Part 3
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
Read MoreAsk LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
Read MoreAsk LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
Read MoreAsk LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
Read MoreRemember when you were a kid and you or some other kid relished in telling others in that...
Read MoreProspecting and appointment setting is critical to the success of all broadcast sellers. We all...
Read MoreDigital Sales Ideas, Digital Webinars, LBS Webinars - 2017, New Hire Webinars, Radio Webinars, Television Webinars
Successful broadcasters are selling lots of marketing services without “pushing” products. This...
Read MoreDigital Webinars, LBS Webinars - 2017, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars
Gary Moore, LBS President, explains that understanding and implementing the value of time makes a...
Read MoreIn this session, Paul Weyland shows you how to make winning more long-term local direct much...
Read MoreAd Trends, Digital Sales Ideas, Digital Webinars, LBS Webinars - 2016, Radio Webinars, Sales Ideas Webinars, Television Webinars
There is a lot happening in the social media ad world. Your ad dollars are slipping away to...
Read MoreThings We Love: 3 Day Weekends, A Great Cheese Burger and (drum roll please)… Budget Time! As long...
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