Setting Ourselves Up to Win 4x More Local Direct Business!
In this session, Paul Weyland uses a real headline to get an appointment with the decision maker. Then he’ll make the best presentation the client has NEVER heard, and ask...
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Q&A with a Mobile and OTT Expert – Part 2
Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!
- How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
- Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
- Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?
Q&A with a Mobile and OTT Expert – Part 1
Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!
- How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
- Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
- How can radio sell to match a listener’s entire daily journey?
- Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?
What’s All This Fuss over Mobile to Social Device ID Targeting and OTT?
Why are you likely losing significant market share to these newer digital options? Today (and tomorrow), every broadcaster must be able to discuss digital possibilities with...
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Unleashing Your Broadcast and Digital Sales Success
Today’s advertising and marketing selling environment can be unkind to sales veterans, vicious to rookies, and harsh to every broadcast seller who fits in-between. Local...
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Make a Tremendous Difference with Your Car Dealers
So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales volume has declined slightly while used car and truck sales are booming....
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Boost Your Creativity!
A POWERFUL marketing message will always be WORTH MORE than the advertising budget! Ready for real, practical steps to make a significant difference for your advertiser’s TV...
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On the Spot – Part 3
Paul Weyland offers ideas for product service categories! In this session: Local Law Firms Recycling Facilities Beauty Brands/Salons Tree Removal...
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Leadership Impact Rx: Maximum Strength i3
Great leadership requires professional focus towards meaningful and productive goals. The great leader has to be an inspiration to followers, leading by example while...
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Q&A on Closing Your Most Difficult Sales – Part 6
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- How do you determine the personality style of someone before you meet them?
- What if I’m in a meeting with two or more people with differing personalities?
- How can a manager get the most from different types of salespeople?
- How do the different patterns of people respond to the idea of starring in their own commercial?