Radio Webinars | Local Broadcast Sales

The Danger of Broadcasters Being Tone Deaf to Internet Marketing Demands

Digital Webinars, LBS Webinars - 2019, Radio Webinars, Television Webinars

What does a broadcast seller need to know to compete in today’s digital-minded world? How can you position broadcast to advertisers who are starting to favor digital...

Renewing Your Automotive Strategies for 2019

Automotive Sales Ideas, Best Practices, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Selling, Television Webinars

Broadcasters: Your auto dealers are facing a more challenging road this year, and it’s the right time for you to gain business from those dealers who have put you off in the...

Q&A on Closing Your Most Difficult Sales – Part 5

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

Why do I have clients who spend lots of money with me every month, but won’t return a call?
Sometimes our station has what I call a “fire sale” which is a limited number of highly discounted spots. How do different clients respond to this tactic?
My manager wants 2-4 updates on my sales activities every day. How can I get him what he needs without spending so much time on generating reports?

Q&A on Closing Your Most Difficult Sales – Part 4

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have a client who agrees to a schedule only to change her mind a week later. She has done this more than once. Am I doing something wrong?
How important is it to understand others? What should managers know about their reps? Are these closing skills useful in staff development?
Does your pattern impact how you approach pricing?

Drive Them To The Website!

Digital Sales Ideas, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Sales Ideas Webinars, Television Webinars

LBS creative expert Tim Burt discusses the five hurdles that a salesperson must successfully overcome before a client’s web traffic will increase. He also explains why...

9 Things To Do To Rev Up for 2019

Best Practices, Digital Webinars, LBS Webinars - 2018, Prospecting, Radio Webinars, Selling, Television Webinars

Every one of us can use a boost sometimes! That boost can come in many ways including the implementation of new tools to serve our prospects and clients. Join LBS Broadcast...

Customer Service…So What’s the Big Deal?

Digital Webinars, LBS Webinars - 2018, Radio Webinars, Television Webinars

Today’s highly competitive environment challenges broadcast/digital sellers more than ever to add value to their advertisers and prospects experience. Customer service is...

Q&A on Closing Your Most Difficult Sales – Part 3

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have an Amiable client who won’t make a decision without checking with others in her organization. Any suggestion on how I can close this kind of client more often?
I work with a team of advertising sales people at a university. What kinds of suggestions do you have for teaching them to become responsible sales people for clients, especially as it relates to rapport?
How do you handle a client who has someone else talk to you after a meeting? Maybe a Dominant at first, but now an Amiable.

Creative and Innovation: Your Unique Competitive Advantage

Best Practices, LBS Webinars - 2018, Radio Webinars, Sales Ideas Webinars, Selling, Television Webinars

Stuck writing ads for your clients? During this webinar, peek inside Tim Burt’s powerful “Ad Secrets” tool kit to get info your corporate execs can’t give you. Tim Burt’s is...

Do You Know Where YOUR Dollars Are? Q&A – Part 1

Ask LBS, Best Practices, Leadership Webinars, Mark Levy Q&A, Prospecting, Radio Webinars, Television Webinars

Mark Levy answers LIVE broadcaster questions! In this segment:

What are some tools I can use to figure out how much a client will spend the first time they advertise?
How do I get a client to use a campaign that does not include them personally in the spots?
How do I communicate the value of change to my stellar staff that doesn’t see the value of it in the context of moving from selling sponsorships to long-term selling?