Social Media | Local Broadcast Sales

Why Engagement Is the Social Media Metric that Matters First! – Part 10 – Q&A

LBS Webinars - 2021, Lori Lewis Q&A, Social Media

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

Along with acknowledgement, how else do you suggest handling negative comments?
I am new to my TV station and working to build engagement like you’ve mentioned. Have you found it effective to post more than just news stories? I see bigger stations do things such as fun reels/ get to know me’s of anchors and reporters, but wonder if it would work as well in a smaller market?
I heard that the algorithm also makes your post less visible if you include links to websites outside of Facebook or if you use click bait like asking to “share” or “comment”. Is that true?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Social Media, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?

Monetizing Social Media in a Meaningful Way – Part 3

Best Practices, Social Media

Lori Lewis, LBS Social Media Expert discusses three details that make the most impact in a social media campaign! Click here to download the Social Media Cheat Sheet!...

Monetizing Social Media in a Meaningful Way – Part 2

Best Practices, Social Media

Lori Lewis, LBS Social Media Expert discusses the three most important questions you can ask when a client says they want to use social media!

Monetizing Social Media in a Meaningful Way – Part 1

Best Practices, Social Media

Lori Lewis, LBS Social Media Expert discusses three keys to monetizing social media in a meaningful way. She also covers the social media cheat sheet and six social media...

Making Your Mark in a Recovering Economy – Part 7 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Financial Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
How do we respond to this blow off line – ‘we are only buying the top 2 news stations’?
I have a client who has been a loyal radio/tv advertiser. He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio. How would you address that?
Hello, I’m currently training for sales and I come across a lot of clients who thinks radio doesn’t help their business as much as social media. What are some tips I can use or say to convince them radio works?
I’ve got a mortgage loan lender on and he’s not getting any response. How should I position him for success? Is it my message that isn’t working?
We are in a small market and don’t get Nielsen numbers very often. A lot of our airtime is dedicated to live sports. How can I get clients to spend the money on music programming when they aren’t on sports?
How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
How can I get the owner of a towing company to call me back?

Facebook

Best Practices, Digital Sales Ideas, Social Media

In this session, Steve Weaver, President and CEO of GrowthWeaver, provides a look at effective Facebook advertising for your customers. Watch as Steve describes what works...