LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

• Do you have any ideas for a conservative Christian station wanting to leverage TikTok to engage a younger audience?
• What is the best way to draw listeners to your station’s FaceBook page?
• Do you have any quick tips for addressing negative comments/feedback on social?
• What are your thoughts on consistent ‘segments’ such as “Trivia Tuesday” posted weekly on social media? It may be predictable, but could it be something followers look forward to?
• How do you manage covering several different kinds of topics within a brand? For example, If I’m helping a video freelancer, writer and a traveler, how do I keep all the content I’m posting relevant to the rest of it? Should their social media be focused on a single niche?

LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

• How do I convince an advertiser that broadcast and social is the best foundation for their campaigns? Is a broadcast and social mix a logical advertising approach?
• After 18 years, is it time for us to start counting social media as traditional media?
• How do you convince content creators that a lower volume of valuable content is better than a higher volume of mediocre content?
• Do you have a template for your calendar for social media?
• How do you handle trolls?

LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

• What is the best way for me to get started in offering social media guidance to my customers? We don’t really offer much through my station.
• How do I know how often my audience wants to hear from my station through social media?
• Is there a way to know ahead of time what kind of content will be considered helpful to my audience? Also, do you recommend shorter, headline-focused content or more in-depth info? Does it depend on the platform?
• I’m a sales rep, what social media platforms should I recommend to my clients?

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

• Social media is new to my station and I’ve never paid much attention to it, personally. What is the number one thing I can do start selling it to my clients?
• Our TV station set a target to have 7 new posts a day. It’s labor intensive and hard to make each post meaningful. Do you have any thoughts on our current strategy? PS, we don’t respond to comments now.
• I have a social media client who only likes to list an offer and hopes for people to move directly to a purchase. How can I convince them to establish posts that will generate interactions between them and the consumer?
• The emotional triggers are interesting and they make sense. Our station group has a social media expert who runs his own show … how can I share the emotional chart without offending him and move our postings accordingly?

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

• To help promote our clients, is it better to mention in their commercials to check out their Facebook instead of their website? I’ve heard from clients that they are able to update their content on Facebook much easier than they can on their website.
• Most times, we only do Facebook strategies, do you have other favorite social media outlets that you would recommend to us for a station group?
• How do you get programming to buy in?
• Should we be concerned with posting about things that might be divisive? For example, mask mandates…those always seem to get interaction, but do they cause too much of a negative effect?