Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • Along with acknowledgement, how else do you suggest handling negative comments?
  • I am new to my TV station and working to build engagement like you’ve mentioned. Have you found it effective to post more than just news stories? I see bigger stations do things such as fun reels/ get to know me’s of anchors and reporters, but wonder if it would work as well in a smaller market?
  • I heard that the algorithm also makes your post less visible if you include links to websites outside of Facebook or if you use click bait like asking to “share” or “comment”. Is that true?