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Budgeting After an Economic Shutdown – Part 5 – Q&A

Budgeting After an Economic Shutdown – Part 5 – Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • When I’m budgeting, I like to give a reasonable budget that I project I can make and then add 20% for an optimistic projection and 20 percent less for a worst case.   Is this the proper way to do it?
  • Do you recommend that you go through a budget discussion with all of your accounts before completing a budget for the company?
  • I am always concerned that my company might use my budget for any one quarter against me if I don’t meet that number.  Is it OK to sandbag a little bit to leave myself some slack?
  • Do you recommend that I take my manager on some of the budget meetings with my clients?
  • How do you help clients that are focused on NOW and pulling back on their advertising because they can’t get inventory?

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Broadcast Selling Is Always Evolving – Are You? – Part 4

Broadcast Selling Is Always Evolving – Are You? – Part 4

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LBS Digital Expert, Greg Gibbons, discusses the fact that there has never been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective.  Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants.  Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans.

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Broadcast Selling Is Always Evolving – Are You? – Part 3

Broadcast Selling Is Always Evolving – Are You? – Part 3

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LBS Digital Expert, Greg Gibbons, discusses the fact that there has never been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective.  Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants.  Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans.

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Broadcast Selling Is Always Evolving – Are You? – Part 2

Broadcast Selling Is Always Evolving – Are You? – Part 2

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LBS Digital Expert, Greg Gibbons, discusses the fact that there has never been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective.  Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants.  Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans.

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