Television Webinars | Local Broadcast Sales

Customer Service…So What’s the Big Deal?

Digital Webinars, LBS Webinars - 2018, Radio Webinars, Television Webinars

Today’s highly competitive environment challenges broadcast/digital sellers more than ever to add value to their advertisers and prospects experience. Customer service is...

Q&A on Closing Your Most Difficult Sales – Part 3

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have an Amiable client who won’t make a decision without checking with others in her organization. Any suggestion on how I can close this kind of client more often?
I work with a team of advertising sales people at a university. What kinds of suggestions do you have for teaching them to become responsible sales people for clients, especially as it relates to rapport?
How do you handle a client who has someone else talk to you after a meeting? Maybe a Dominant at first, but now an Amiable.

Do You Know Where YOUR Dollars Are? Q&A – Part 1

Ask LBS, Best Practices, Leadership Webinars, Mark Levy Q&A, Prospecting, Radio Webinars, Television Webinars

Mark Levy answers LIVE broadcaster questions! In this segment:

What are some tools I can use to figure out how much a client will spend the first time they advertise?
How do I get a client to use a campaign that does not include them personally in the spots?
How do I communicate the value of change to my stellar staff that doesn’t see the value of it in the context of moving from selling sponsorships to long-term selling?

Q&A on Closing Your Most Difficult Sales – Part 1

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

Why is it so hard for me to get a few minutes with my Dominant auto dealers?
My manager doesn’t like me to stop and see a client without a purpose, but you say that Expressive clients like you to stop in to say “hi”. Why is that?”
How do you recover if you identify a client’s communication pattern incorrectly?
Is it a good idea to categorize my clients based on their communication pattern?
I find it hard to deal with Analytical prospects. Do they REALLY need all the information they ask for?

Digital Ad Opportunities Q&A – Part 3

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What steps should a broadcast group take to expand its digital offerings beyond static banner ads and is there a danger in only offering that type of online ad?
What is the best method to use to measure cross-platform campaign effectiveness?
What is an average management fee or commission on digital solutions in a competitive digital market?
Are there third-party companies you would recommend to run digital on behalf of broadcasters or do you believe this is better done in-house?

Do You Know Where YOUR Ad Dollars Are?

Best Practices, LBS Webinars - 2018, Radio Webinars, Sales Ideas Webinars, Selling, Television Webinars

Half the year is OVER! Hopefully you are running ahead of budget to date, but what about the rest of the year? Where will that money come from? Mark Levy reviews some places...

Digital Ad Opportunities Q&A – Part 2

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some good ways to combine radio advertising and digital marketing?
As a sales manager, should I hire digital experts to sell digital and leave my existing team to focus on traditional?
Are broadcast-driven digital sweepstakes effective in building client awareness and interaction or are consumers weary of these sorts of promotions?

Digital Ad Opportunities Q&A – Part 1

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some ways to increase off-page optimization in SEO?
What are the best resources to use to learn more about digital marketing?
Since FaceBook is so cost-effective, how do you compete against them?
Can you expand on why you feel geofencing is being overused and give us better practices to utilize it correctly?

Powerful Relationship Selling

Best Practices, Digital Webinars, LBS Webinars - 2018, Radio Webinars, Selling, Television Webinars

It’s time to put the “show” back into show business! In this session, Paul Weyland discusses Relationship Selling, How to Turn a Prospect into a Life-Long Customer and...

Selling Local Automotive Advertising Going Forward

Automotive Sales Ideas, Best Practices, LBS Webinars - 2018, Prospecting, Radio Webinars, Sales Ideas Webinars, Selling, Television Webinars

We all need to be better than ever. Why? Your local dealers are experiencing huge challenges after several consecutive record setting years. Dealers need answers now and...