On the Spot – Part 1
Paul Weyland offers ideas for product service categories! In this session: Solar Drug Stores Foundation Repair Feed Stores...
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Digital Expert Q&A – Part 4
Mark Landon takes LIVE broadcaster questions! In this session:
- What advice do you have for getting management to invest in digital solutions?
- How does traditional broadcast fit in the digital media mix?
- What programs have the best margins and potential for stations?
Digital Expert Q&A – Part 3
Mark Landon takes LIVE broadcaster questions! In this session:
- How do you price digital so it’s worth selling?
- What kind of pricing variance exists in digital advertising?
- How important is it for my station to provide search services?
The Nine Facts You Need From Every Local Direct Client
In this session, Paul Weyland covers the nine integral questions he asks from every local direct client, whether he already knows the answers or not. Armed with this...
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Digital Expert Q&A – Part 2
Mark Landon takes LIVE broadcaster questions! In this session:
- What are your thoughts/experience on/with OTT?
- Who are some reputable partners for my station to partner with to provide digital services?
- Are there two or three questions we should be asking providers BEFORE partnering with them?
Digital Expert Q&A – Part 1
Mark Landon takes LIVE broadcaster questions! In this session:
- Can you give a couple good reasons why we should sell on both broadcast and digital?
- How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
- How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?
The Danger of Broadcasters Being Tone Deaf to Internet Marketing Demands
What does a broadcast seller need to know to compete in today’s digital-minded world? How can you position broadcast to advertisers who are starting to favor digital...
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Renewing Your Automotive Strategies for 2019
Broadcasters: Your auto dealers are facing a more challenging road this year, and it’s the right time for you to gain business from those dealers who have put you off in the...
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Q&A on Closing Your Most Difficult Sales – Part 5
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- Why do I have clients who spend lots of money with me every month, but won’t return a call?
- Sometimes our station has what I call a “fire sale” which is a limited number of highly discounted spots. How do different clients respond to this tactic?
- My manager wants 2-4 updates on my sales activities every day. How can I get him what he needs without spending so much time on generating reports?
Q&A on Closing Your Most Difficult Sales – Part 4
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- I have a client who agrees to a schedule only to change her mind a week later. She has done this more than once. Am I doing something wrong?
- How important is it to understand others? What should managers know about their reps? Are these closing skills useful in staff development?
- Does your pattern impact how you approach pricing?