Powerful Relationship Selling
It’s time to put the “show” back into show business! In this session, Paul Weyland discusses Relationship Selling, How to Turn a Prospect into a Life-Long Customer and...
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Selling Local Automotive Advertising Going Forward
We all need to be better than ever. Why? Your local dealers are experiencing huge challenges after several consecutive record setting years. Dealers need answers now and...
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Your Best Selling Year: Making Success Your Norm!
This session is filled with sales pro advice, selling skills and proven new business development ideas that make a profitable difference. Broadcast and digital sellers who...
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How to Out-Prospect Old Prospectors and How to Control Automatic Thoughts
Two big subjects in one dynamic webcast. With the demise of Yellow Pages and newspaper advertising, product/service categories previously unavailable to broadcasters are now...
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Feeling a bit overwhelmed? Broadcasters, here is a wonderful opportunity for your sellers and managers to receive very practical helps and insight on how to sell digital. Gain confidence on how to speak digital with your clients with a unique...
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Personal Branding – What Sets You Apart?
Broadcasters! How would you define your image or impression in your competitive marketplace? Your personal brand creates a perception or emotion, maintained by your...
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What is a Broadcaster to Do? U.S. Auto Sales Receding in 2017: Cars Ailing and Crossovers Booming!
John Tkac offers fresh selling strategies for the second half of 2017. The environment is perfect for broadcast and digital ad dollar shifts from one media preference to...
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Your Sales Results will Skyrocket – Stop Chasing Orders and Start Doing This!
Broadcast sellers are trying to close more deals and sign more orders, right? In this session, Derron Steenbergen, President of the Swagger Institute, spends some time...
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Q&A With A Broadcast Expert – Part 3
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
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Q&A With A Broadcast Expert – Part 2
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
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