Tim Burt Q&A | Local Broadcast Sales

Reopening Doors with Innovation and Creativity – Part 8 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your best advice for a new advertising rep who has been hired during this pandemic?
What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

Reopening Doors with Innovation and Creativity – Part 7 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

I’ve had clients who have said they are too busy now, they can’t keep up and they can’t get people to work (either laid off staff or new employees). I’ve already suggest a marketing campaign.
I have been getting the following statement from my clients. We have been closed for so long, how do we afford advertising with no money coming in. How do I respond?
Many sales reps are working from home. I’m always looking to add new business but we are limited in asking for appointments. What’s a good way to get the decision maker’s email address to send info? Do you have a recommendation of what to send besides just suggesting another package?

Reopening Doors with Innovation and Creativity – Part 6 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

Are bars just out of luck? Our local bars don’t have enough food to sell and are forced to operate at a greatly reduced capacity (25-30% of their max space).
I have a flooring client who has “at risk” people on their staff. They are currently available by appointment only and are undecided about fully reopening (since the State has reopened their category.) I have suggested they keep their name out there and let people know they’re open, even promoting that customers can “make appointments”, but they haven’t pulled the trigger. Do you have any other suggestions to reassure them to advertise?
Due to COVID, it’s nearly impossible to meet with business owners face-to-face. How do we get their attention over the phone in order for them to give us 20 minutes to help their business?
People are doing more billboards as businesses think more people are in their vehicles than engaging with radio and TV. How do I combat this without bashing?

Reopening Doors with Innovation and Creativity – Part 5 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

How do you handle a dealer that’s having trouble selling their new inventory?
I have a small car dealer that is 90 days out from new inventory due to factory issues. He’s said he’s out until the fall to advertise new cars and doesn’t see the need to talk about his service & used car sales. We’ve given him the direct approach of reminding folks they’re still here & to talk to the area with no avail. What are your suggestions?
For auto dealers what offer and copy are you seeing succeed in radio markets?
I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?

Reopening Doors with Innovation and Creativity – Part 4 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

How do you get a client that is new to advertising and wants to advertise but is dragging their feet to commit?
How can I address a retailer who is stuck on “nobody is leaving their home to shop”? They are so negative and can’t get beyond this.
One of my clients has an agency that is telling her not to advertise now. How should I respond?
How do you tackle those businesses that are “so busy we don’t need to advertise”?
Any ideas on how to make cold calls with many businesses just reopening?

COVID-19: Be the Best in Your Market – Part 7

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
What categories are best to focus on right now?
How do I get people to understand that the ag industry is still open for business?
Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise. How do I respond to that?

COVID-19: Be the Best in Your Market – Part 6

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

How do we address agencies pulling their advertising?
What do you say to a client who insists on filling their commercial with cliches?
How do you contact clients without it becoming an opportunity for them to cancel?
How do you handle reps who say they can’t make a conference call while working from home?
How do you recommend approaching clients when things return to normal?

COVID-19: Be the Best in Your Market – Part 5

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What do I tell business owners deciding between making payroll and advertising?
How do I help a client work around appearing insensitive if they advertise?
What is the single, most important question to ask a client today?
If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
How would you sell sports talk radio right now with no idea on when sports might be back?

Q&A with a Creative and Marketing Expert – Part 8

Ask LBS, Best Practices, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

When having a client voice their own commercial, is it a good approach to go record an interview with them and use that for sound bites?
How can I sharpen my own creative skills and evaluate them?
Can you give me an idea for :30 spots for a lawyer and for a dentist?

Q&A with a Creative and Marketing Expert – Part 7

Ask LBS, Best Practices, Tim Burt Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

What is the most effective length for radio ads and should we discourage clients from longer spots?
What is the proper weekly frequency for a campaign?
Should a client’s traditional spots match their digital campaign as well?