Tim Burt takes LIVE broadcaster questions! In this segment:

• Can I copyright creative spots?  It’s frustrating to provide ideas to clients and see them appear on other stations and not ours.
• What do you think of prices in automotive spots that require lengthy disclaimers?
• I’m not very creative, but I can sell.  How do I develop my creative skills even though it’s not natural for me?
• How do you compete in an oversaturated radio market?

Tim Burt takes LIVE broadcaster questions! In this segment:

• Should our creative theme be consistent between our broadcast and digital messages?
• How do you handle the client website that has unusual spelling where their name isn’t spelled the way it sounds?
• Why does it seem like so many award-winning ads don’t produce great results?
• How do I provide my ad agency clients with creative for an advertiser without the agency thinking that I’m doing their job?
• When a client is using a variety of advertising media, can you recommend anything that shows the impact that radio specifically has?

Tim Burt takes LIVE broadcaster questions! In this segment:

• How can we use clutter to our advantage when a client says “there are too many ads out there”?
• What’s the best way to send people to a client’s Facebook page?  Should they just look them up on FaceBook?
• What do you do with a client who thinks they should be in every spot, but they really aren’t that good at it?
• How many ideas should I provide to a client at one time?  Can too many options get in the way of a sale?
• What do you suggest when a client wants to write their own spot but they don’t take suggestions for change very well?