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Social Media Is Shifting Again! Are You Keeping Up? – Part 9 – Q&A

Social Media Is Shifting Again! Are You Keeping Up? – Part 9 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

  • Digital media revenue was over 2 billion dollars in 2025. How are stations selling it?
  • What are the best ways to utilize Sponsored Content?
  • Does trying to push to external links shorten your reach? For example we often post news articles to our website and attempt to direct people to the original article via social.
  • When it comes to types of content, are posts and stories necessary or should we just focus on reels?

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Social Media Is Shifting Again! Are You Keeping Up? – Part 8 – Q&A

Social Media Is Shifting Again! Are You Keeping Up? – Part 8 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

  • What about content that you share daily or frequently? Like daily winners, sports scores, etc. How do you keep that in the algorithm? Will social media hide it because you are sharing the “same thing” too frequently?
  • If you had to pick just one, what social media platform would you say that we NEED to be on?
  • We now have someone who takes care of our social media, but in the past, if someone would post something negative on our Facebook page, it would never go away. So the station turned off comments. Was that a mistake?

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Social Media Is Shifting Again! Are You Keeping Up? – Part 7 – Q&A

Social Media Is Shifting Again! Are You Keeping Up? – Part 7 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

  • I’m building a database of music artists’ social media, and virtually none of them use X. I assume they just claimed the name so others couldn’t pretend to be them. Is X still relevant?
  • What would you say to a client who thinks advertising on Facebook is a better place to spend money instead of spending it on radio?
  • How crucial is it that we have active content on all platforms vs. focusing on just a couple? We are very active on FB and Instagram, but our X account is basically frozen and we don’t have TikTok. Do we need to be active on all platforms?

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Social Media Is Shifting Again! Are You Keeping Up? – Part 6 – Q&A

Social Media Is Shifting Again! Are You Keeping Up? – Part 6 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

  • Does Facebook share the Followers & Non-Followers numbers? If so, where can I find them?
  • If you have been pushing out content that hasn’t gotten any engagement and Meta is no longer showing it, what sorts of things can you do to get engagement back up?
  • Do you recommend using AI to help develop good social media posts? If so, what are the guidelines you give it to produce the best content?

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