Becoming the Best Marketing Consultant – Customer Time
Gary Moore challenges us to consider how much time we actually spend in front of our customers.
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If You Have 100 Problems
Chris Fleming, President of CD Media Consulting, shares his point of view on why sales is and should be your number one concern above anything else you deal with on a daily...
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Growing Sales with Your Best Year of Performance Ever – Part 7 – Q&A
LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- I have a window and door installation company that I’ve been trying to get on the air. They keep saying that my radio station can’t prove ROI. How would you respond to them?
- We’ve been trying to get an indoor shooting range on air who likes using outdoor billboards. What are your thoughts on this?
Growing Sales with Your Best Year of Performance Ever – Part 6 – Q&A
LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- Can you tell me what you think about approaching a local bridal shop? The one I’m thinking of seems to be a good size and reasonably busy. I know that my station can get them more people from surrounding towns. How would you get that conversation started?
- I’m new to the station, but I sold furniture before this. How do you come up with great ideas for businesses and get their attention so they will talk to you?
Growing Sales with Your Best Year of Performance Ever – Part 5 – Q&A
LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:
- Can you address those of us who have call reluctancy?
- What would you say to a client who says TV is too expensive?
Growing Sales with Your Best Year of Performance Ever – Part 4
Grow your sales by using proven strategies that help you close more long term local direct business, regardless of market size, format, or ratings. Gain practical tools you...
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Growing Sales with Your Best Year of Performance Ever – Part 3
Grow your sales by using proven strategies that help you close more long term local direct business, regardless of market size, format, or ratings. Gain practical tools you...
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Growing Sales with Your Best Year of Performance Ever – Part 2
Grow your sales by using proven strategies that help you close more long term local direct business, regardless of market size, format, or ratings. Gain practical tools you...
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Growing Sales with Your Best Year of Performance Ever – Part 1
Grow your sales by using proven strategies that help you close more long term local direct business, regardless of market size, format, or ratings. Gain practical tools you...
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Broadcast Lingo – Part 18
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Clearance
- Affidavit
- Air Date