Automotive Sales: CPVR
John Tkac takes a detailed look at Cost Per Vehicle Retail (CPVR) to show how dealers measure...
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How Car Dealers Make Money – Part 4
Ever wonder how a car dealer makes money? In this segment, John Tkac provides a broadcast sales strategy that will work for EVERY franchise dealer! This strategy centers on “dealer cash” and what that means to your local car dealers. He also introduces a program that auto manufacturers use to push their dealers to make more sales. It is called “Stair Step Dealer Cash” and it is a HUGE key to you selling more advertising to your local auto dealers!
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Automotive Sales: Attacking "Other", Part 1
In this first of two videos on attacking “Other” advertising, John Tkac explains what exactly...
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Automotive Sales: Attacking "Other", Part 2
In this second video on attacking “Other”, John Tkac walks you through more real-life examples of...
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Automotive Sales: Auto Market Fragmentation
John Tkac reveals how much auto dealers spend on broadcast advertising cost per vehicle retail...
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How Car Dealers Make Money – Part 5
Ever wonder how a car dealer makes money? In this session, John Tkac discusses “fixed operations”, the importance of your dealers targeting geographically close customers for their service department, and how to use this a a part of their Unique Selling Proposition.
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Automotive Sales: Used vs. New Car Sales
John Tkac analyzes trends in new and used car sales, highlighting dealer needs, and showing how...
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Automotive Sales: Last Man Standing
John Tkac explains how fewer dealerships can actually mean more business if you follow his Last...
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Automotive Sales: Approaching Small Dealers
John Tkac discusses strategies and tactics for working with small dealers, and how the efficiency...
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Automotive Sales: Erosion of Dealer Gross Profit
John Tkac discusses the erosion of auto gross profit margins and how you can help dealers respond...
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