Andrea Eliscu explains how to turn the rise of retail medicine into an advertising opportunity.

Andrea Eliscu profiles today’s healthcare consumers, explains the challenges this provides to healthcare providers, and shows how you can help.

Andrea Eliscu explains the four A’s of successful healthcare marketing and why they should be worked into every healthcare sales proposal you submit....

Andrea Eliscu provides insight into the minds of healthcare providers to help you break through and get the appointments you need.

Andrea Eliscu helps you to develop stronger proposals and define accurate expectations by understanding how healthcare providers perceive the value of advertising.

Andrea Eliscu offers strategies for overcoming healthcare provider objections to broadcast advertising.

Andrea Eliscu walks you through an example of how a television station inOrlando developed a multiplatform advertising campaign for a local healthcare advertiser.