Halloween
In this session, Sally Kohn reveals how many BILLIONS of dollars are spent on Halloween each year and offers a wide array of creative ideas for you to take to your...
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Gaming Consoles and Video Games
Eric Moore discusses some of the hot video game consoles and video games for this holiday season.
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From Your Lips to Their Ears
Paul Weyland gives a great process that you can start using today to get away from fake, scripted content in your advertisers’ spots and produce effective, compelling...
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Furniture Categories
Sally Kohn talks about some new, surprising developments at a recent furniture show in Chicago and then discusses some segments for you to target in your market.
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Making a Difference In Holiday Ad Sales
Eric Moore covers some moves that retailers are (already!) making in preparation for capturing more market share over the Christmas holiday season. He also explains why it...
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S.O.S. Proposal Sheet
Paul Weyland reveals his strategy for writing compelling proposals that will help you to close sales with advertisers. Watch this video to learn the simple, but effective...
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Taking Your Marketing to a New Level of Excellence – Part 1
Gary Moore begins a series on helping potential advertisers develop a fuller understanding of the importance of advertising. In this session, he explains the importance of “90%” and offers some great examples of what it means to have a top equity position.
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Chevy's New Stair Step Program
John Tkac explains some AMAZING opportunities that you have with your Chevy dealers. Use this information to show your car dealer advertisers that you are there to help...
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Taking Your Marketing to a New Level of Excellence – Part 2
Gary Moore continues his series on enhancing your clients’ perception of you as a marketing professional! In this session, learn how to use the Marketing Audit!
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Taking Your Marketing to a New Level of Excellence – Part 3
Gary Moore discusses how to evaluate an advertiser’s target market and how this can help you to help them effectively promote their business!
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