Taking Your Marketing to a New Level of Excellence – Part 4
Gary Moore discusses how to calculate the cash flow a client needs from a campaign with your station!
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Taking Your Marketing to a New Level of Excellence – Part 5
Gary Moore discusses how to help a client tell their story!
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Taking Your Marketing to a New Level of Excellence – Part 6
Gary Moore discusses how to help a client decide when they should advertise and offers multiple reasons for why they even need to do so in the first place!
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Creative Radio Advertising – Part 1
Mark Levy begins his series on creative advertising for radio by reminding us that advertising should tell a compelling story, engage your audience, and most importantly,...
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Creative Radio Advertising – Part 2
Mark Levy continues his series on creative advertising for radio by focusing on maximizing your station’s reach, frequency, and consistency!
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Creative Radio Advertising – Part 3
Mark Levy discusses the importance of appropriate creative for your target audience including some pitfalls with humor and the benefits of several commercial types...
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Creative Radio Advertising – Part 4
Mark Levy discusses the importance of writing better ad copy for your radio spots. Learn some cliches to avoid and help your customer reach the right audience at the right...
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Creative Radio Advertising – Part 5
Mark Levy concludes this series on creative for radio with a look at the question, “how do we help our customers to tell good stories?”.
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Automotive Intelligence
Gary Moore covers some vital auto stats for you to know and describes how you can use them to build credibility and increase ad sales with your local dealers.
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