Selling Against Newspapers: Readership Scores
Ron Steiner teaches you how to use the Roper Starch readership scores to calculate the cost of...
Read MoreRon Steiner teaches you how to use the Roper Starch readership scores to calculate the cost of...
Read MoreRon Steiner shows you how to compare newspaper readership to television viewership by calculating...
Read MoreRon Steiner shows you how to become a more valuable resource to your clients by helping to make...
Read MoreIn this series, Ron Steiner covers the essential math concepts and formulas for working in...
Read MoreRon Steiner explains using percentages in real-life examples, such as finding your share of a...
Read MoreUsing examples from advertising, Ron Steiner teaches you how to find percentages using constants,...
Read MoreRon Steiner explains the math behind advertising agency commissions, including how to find net and...
Read MoreUsing several examples, Ron Steiner walks you through the different types of averages, including...
Read MoreRon Steiner discusses the concept of indexing and how it is used to compare television advertising...
Read MoreRon Steiner explains how to use relative value, cost per thousand, and cost per point to compare...
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