Managing Your Account List – Budgeting and Forecasting
In this segment, Sally Kohn explains the importance and the basics of knowing your customers when it comes to managing your account list. She discusses strategies for...
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Fall Categories
In this segment, Eric Moore discusses some solid ideas to help you get started on selling autumn advertising.
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Raising the Bar on Local Client Budgets
Paul Weyland discusses strategies for acquiring control of your advertisers’ budgets.
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Elements of A Good Automotive Ad
John Tkac provides an absolutely LOADED session full of great sales nuggets for you to use today! In this session, he covers the question of price vs. payment the importance...
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10 'Must Haves' for the Broadcast Sales Pro
Gary Moore gives his “top ten list” of qualities that the successful broadcast sales professional must possess to be successful in the ever-changing advertising...
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Back to College
Eric Moore provides several sales ideas for you to bring to local advertisers to help them reach the college-bound segment of your market!
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Winning Your Client's Heart
Paul Weyland explains how to find the way into the key business issues that your customers (and their customers!) hold near and dear.
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Health Care Opportunities
Sally Kohn gives a great real-world example of a solution that she implemented for a local hospital group that you can begin to use in your market today!
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Back to School
In this segment, Eric Moore gives you great sales ideas for the back to school crowd and explains why you need to help your local retailers capture this market!
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