Furniture Ad Trends: Ad Ideas
Stephen Warley provides several ideas that you can pitch to furniture retailers today.
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Wine & Liquor Case Study
Marc Miranda of Fox 40 television in Binghamton, NY, shares a case study for promoting a local wine and spirits store client.
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Challenge the Critic Promotion
Sam Caputa of Emmis Interactive presents a case study for promoting brand awareness and customer engagement for clients in the alcohol category.
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Pub Promotion Case Study
Sam Caputa of Emmis Interactive shares a detailed case study for bar and pub promotion.
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Veterans Day Promotion
Valerie Gramm, Account Manager at KRMG-AM/FM in Tulsa, OK, shares a case study for a Veterans Day promotion you can use in most markets right away.
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Case Study: Coors Promotion
Brad LaRock, GM of 107.3 DOC FM in Sherman, TX, details a successful case study that ties together a national beer brand, a local retailer, and a charity golf...
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Case Study: Hyundai Monday Promotion
Brad LaRock, GM of 107.3 DOC FM in Sherman, TX, shares an auto dealer case study that you can execute in your market.
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Holiday Promotion Ideas
In this live Panel Discussion moderated by Stephen Warley, Melinda Baker, Shane Bogardus, and Aaron Crone field questions from LBS members on ideas for successful holiday...
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Online Political Advertising Opportunities
Stephen Warley and Borrell Associates cover best practices for selling online advertising to campaigns, advertising opportunities for hyper-local races, and out-of-the-box...
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Online Healthcare Advertising: The New Engine of Growth for Broadcasters
Stephen Warley and Borrell Associates present detailed research showing where healthcare advertisers are spending their money locally, recommendations on pricing and...
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