Ron Steiner begins his Selling Against Newspapers series by reviewing the state of newspapers, focusing on revenue and readership trends. This 11-video training runs 56...

Ron Steiner provides a newspaper scouting report, reviewing newspaper jargon and the types of advertising they sell.

Ron Steiner explains how newspapers sell their strengths to advertisers.

Ron Steiner discusses the strategies used by newspapers to sell their advertising and explains how you can counter their claims.

Ron Steiner presents the key arguments for spending less on newspaper and more on broadcast advertising.

Ron Steiner discusses television’s unique branding capability and the importance of branding to your client’s bottom line.

Ron Steiner provides a series of arguments to put your local newspaper’s overly optimistic readership and circulation numbers in perspective.