Calculating ROI
In this powerful session, Paul Weyland discusses the importance of managing the expectations of your customer’s return on their advertising investment and then walks...
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Good Listening Is Respecting
Gary Moore discusses a very simple way to stand out from the crowd of salespeople your customers encounter every day!
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Professional Sales Basics
Gary Moore offers extremely valuable insight into how one professional approached his daily activities and how that impacted his rise to the top of his field. The principles...
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Motivation
In this segment, Paul Weyland discusses finding out what really motivates people, following the money, and local direct sales.
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Driving Sales with "Marketing Speak"
Gary Moore reveals some key terms and definitions that will help you to stand out from the media sales crowd in your market. Help your customers take the next step in...
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The Elusive Client
Paul Weyland reminds us that “it’s not a sale until it’s collected” in this segment on the “elusive” customer.
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Three Key Formulas to Sales Success
Gary Moore gives three tips on how to increase your selling skills beyond just good to great by focusing your efforts on increasing your chances of building profitable,...
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Going One Step Beyond – Commercial Innovation
Paul Weyland says to “Avoid Pink Slime Creative!” See what he means and learn how to not only bring creative to your customers, but also how to get meaningful...
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Indoor and Outdoor Housing Categories
Sally Kohn delivers some great timely targets for smaller, local online advertisers in the home remodeling/contractor industry. Sally also reminds us that accounts that...
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