The Hispanic Consumer by Category
Eric Moore reports on the findings of a recent study on the Hispanic consumer and how you can help your local retailers reach that segment of your market more...
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Housing Ideas
Sally Kohn discusses some less-obvious advertising category targets that the rebounding real estate market is positively impacting.
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High End Mattresses
Eric Moore talks about a recent survey that offers great direction for your LOCAL furniture stores and how you can help them go to market most effectively with their...
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Late Spring Sales Ideas
In this session, Sally Kohn delivers LOTS of great ideas for LOCAL targets that are ideal for a late-spring/early summer advertising campaigns. See how many you hadn’t...
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Home Security
Eric Moore discusses the new offerings of the home security industry. In this segment, he covers several great promotional ideas and three specific questions to ask your...
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Spring Sales Ideas
Sally Kohn gives several great ideas for some spring time advertisers that you might not normally think of.
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Marketing Yourself Internally
Sally Kohn explains the importance of a good working relationship with your accounting and news departments as well as on-air talent. She provides some excellent ideas that...
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Addicted to Mediocrity
Gary Moore discusses the danger we all face in falling into the addiction of mediocrity. In this session, he covers the value of asking the right questions, effective...
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Big Thinking in Small Markets
Paul Weyland discusses why radio and television sales pros in small markets have a distinct sales advantage over their peers in larger markets.
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Catering to the Bottom Feeders
Paul Weyland discusses the unfortunately common broadcast sales professional practice of catering to the bottom feeders when it comes time to sell spots. He covers the...
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