Selling Against Yellow Pages: How You Should Sell
Ron Steiner explains the importance of timeliness and a more consultative sales approach when...
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Selling Against Yellow Pages: Best Categories
Ron Steiner highlights some of the most lucrative yellow pages categories for prospecting new...
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Selling Against Yellow Pages: Teaching Advertising Accountability
Ron Steiner explains how teaching advertising accountability makes you a more valuable resource to...
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Selling Against Yellow Pages: Magic Formula
Ron Steiner explains his magic formula for showing your clients how yellow pages may not be...
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Selling Against Yellow Pages: Converting Yellow Pages to Television
Ron Steiner walks you through the conversion of a full-page yellow pages ad into a smaller one, a...
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Creative and Presentation Objections
TV sales expert Jared Broussard discusses how creative and presentations can both become...
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Objections About Your Station
Sales expert Jared Broussard discusses overcoming objections to your station.
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Most Common Objections
TV sales expert Jared Broussard gives you specific strategies for overcoming the most common...
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Building Packages for Television
TV sales expert Jared Broussard details the key aspects of television advertising packages.
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Selling Against Cable: It’s Not Political Science
Rob Russo shatters the myth that local cable TV is a better and cheaper advertising medium than...
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