Business and Media Math: Relative Value
Ron Steiner explains how to use relative value, cost per thousand, and cost per point to compare advertising spots.
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Business and Media Math: Ratings
Ron Steiner defines the essential terms you need understand when performing ratings calculations.
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Business and Media Math: Homes Using Television
Ron Steiner explains how to calculate Homes Using Television (HUT).
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Business and Media Math: Formulas to Learn
Ron Steiner shares the mathematical formulas for calculating television marketing numbers, such as HUT, share, and ratings.
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Business and Media Math: Reach and Frequency
Ron Steiner explains the terms reach and frequency and how each is calculated.
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Business and Media Math: Reach and Frequency 2
Ron Steiner provides more formulas using reach and frequency and explains how to use each one in practice.
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How to Read the NSI Rating Book
Ron Steiner explains the methodology behind the numbers provided in the NSI Rating Book. This 9-video training runs 36 minutes.
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How to Read the NSI Rating Book: Terms You Should Know
In this first of three modules on NSI Rating Book terms, Ron Steiner discusses key words such as universe, DMA, and NSI Area.
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How to Read the NSI Rating Book: Terms You Should Know Part 2
In this second module on ratings book terms, Ron Steiner explains HUT, ratings, share, and other essential terms.
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How to Read the NSI Rating Book: Terms You Should Know Part 3
In this final module on ratings book terms, Ron Steiner explains reach (cume) and frequency, two important terms that define the core of most TV advertising sales...
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