Why Should and Must a Business Advertise – Part 3
Gary Moore continues his series explaining not only why a business should advertise, but why it MUST! In this session, you’ll further develop and enhance your list of...
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Persuasion
Chris Fleming, President of CD Media Consulting, describes the relationship between persuasion and manipulation in your selling efforts.
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Why Should and Must a Business Advertise – Part 2
Gary Moore continues his series explaining not only why a business should advertise, but why it MUST! In this session, you’ll further develop and enhance your list of...
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Price is a Four-Letter Word
Chris Fleming, President of CD Media Consulting, describes and cautions against the danger of sharing price before value has been established.
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Plain is Palatable
Chris Fleming, President of CD Media Consulting, describes the disadvantage we put ourselves at when we use too much technical language in our communication and sales...
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Why Should and Must a Business Advertise – Part 1
Gary Moore begins a very practical series explaining not only why a business should advertise, but why it MUST! In this session, you’ll begin to build a list of...
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What You Offer That Most Digital Competitors Can’t – Ad Clutter and Professional Development
In this session, Gary Moore discusses the history of advertising, the problem of digital ad clutter, and the importance of professional development!
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Watch Your Language
Chris Fleming, President of CD Media Consulting, shares multiple verbal and written points of communication that impact the way that our clients and prospects respond to our...
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Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 10 – Q&A
Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:
- What’s involved in being authorized as a buyer of these products?
- How does a local TV station’s streaming channel get included in a national bundle that advertisers might buy?
- Can you match the timing of your commercial with CTV and Broadcast TV? In other words, can they air at approximately the same time on the hour?
Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! – Part 11 – Q&A
Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:
- Is streaming TV directed by interest? In other words is a viewer’s interest used to direct the ad and retargeting? Or do clients have more success with a channel buy like HGTV for example for a home remodeler? Also, do you see a day when coop will be based on proof of performance?
- In radio terms, is recrue media a traffic system or software?
- What is the typical revenue share with platform providers?