LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• Do you have any headlines for florists?
• I have been explaining to clients that packages and promos are great for good will, but don’t necessarily give them a chance at their best messaging. I am doing well at selling these, but want to move some to regular advertising. Is this a good or bad approach? Do you have other suggestions?
• I’m an appointment setter for our sales department. How do I set appointments and bring information to the table without overstepping?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• How would you go about closing a sale after many proposal meetings with a single customer? They say they are very interested and have told me many times they are discussing but I am trying to temper my thoughts that they are just wasting my time.
• How do you get a busy restaurant owner to sit down with you to hear your headline?
• What do you think about using a headline to the effect of “I have a way to help use your co-op dollars more effectively.”?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• How do you initially grab and keep a prospect’s attention?
• Do you have thoughts on trying to get an appointment by bringing cookies or donuts to the client?
• What do you think about using promos/packages as a way to get in the door to get an appointment?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• What kind of a headline can I use with a local tire store?
• Would you advise playing a spec spot on the phone to get an appointment?
• Is asking a prospect “why should people come to you?” a good headline?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• Do you have any headline suggestions for restaurant owners?
• Regarding your statement that “your competitor is making a mistake”…. Is the “mistake” that the other competitor is making that they are not on the air, or are we to find a mistake that may be less obvious? Still unclear as to how to present what the “mistake” is.
• How do I get an appointment with a small business owner who says they can’t afford radio?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• I am making the transition from a long-time Marketing and Promotions Director position to sales. Any advice for me?
• How do you get to the decision makers for larger companies?
• I’m understanding headlines to be more like script ideas than a way to actually get appointments, is that correct?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

• What you do say to the client who says they don’t have a budget for advertising?
• What would be your headline summarizing the old classic “What sets your business apart from your competition?”
• Would saying “your competitor has more business than he can keep up with” make me come across as not trustworthy? Is there a better way to phrase it?