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Using AI to Transform Radio and TV Sales Strategies! – Part 7 – Q&A

Using AI to Transform Radio and TV Sales Strategies! – Part 7 – Q&A

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Tim Burt, President of Tim Burt Media and LBS AI Expert, takes LIVE broadcaster questions! In this session:

  • Can changing one word in copy be sufficient? How do I get an AGI jingle and are there guidelines for using one?
  • Is there a ChatGPT version that is connected to the internet for real time help? I’m thinking of a kind of prep service for my on-air talent and setting up AI to skim local sources in real time.

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Using AI to Transform Radio and TV Sales Strategies! – Part 5 – Q&A

Using AI to Transform Radio and TV Sales Strategies! – Part 5 – Q&A

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Tim Burt, President of Tim Burt Media and LBS AI Expert, takes LIVE broadcaster questions! In this session:

  • With all the creative tools available now, why do we need any creative people on our staff?
  • How much time should I as a sales professional be spending on creating ideas and commercials for my advertisers vs being out in the street in front of salespeople?

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Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 9 – Q&A

Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 9 – Q&A

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Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert, answers LIVE broadcaster questions!  In this session:

  • How would you define the age groups that use various social media platforms?
  • You mentioned that content needs to make people feel something. Can you expand on that?
  • Do you design and sell the content and the client or business posts it on their own social media?

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Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 8 – Q&A

Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 8 – Q&A

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Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert, answers LIVE broadcaster questions!  In this session:

  • Is social Media Here to stay, and can you provide me with a couple bullet points I can share with my station’s owner?
  • Most of my clients are aware that social media and digital in general are reaching a significant piece of their targeted customer base. How can I approach an existing client who is targeting a Hispanic audience and show them that they should be on social media without negatively affecting what they are already doing on Radio or TV?
  • How can a client determine the best social medium platform for them?
  • Do you believe in having a dedicated moderator for social media to prevent bad actors or devaluation of brands?

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Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 7 – Q&A

Social Media for your Customers Isn’t About Volume, It’s About Differentiation! – Part 7 – Q&A

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Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert, answers LIVE broadcaster questions!  In this session:

  • Can you address the main concern of drowning in the ocean of social media options?
  • Why did you personally get so motivated to become a social media expert?
  • What do you say to salespeople and managers who are overwhelmed with or are hesitant to utilize social media?

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