Session 213: Listening Skills – Part 2

This session focuses on how to listen to your customer once you’ve uncovered sales opportunities through your meaningful questions. Click here to download the handouts for this session (same handouts as Session 212) Click...

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Session 212: Listening Skills – Part 1

This session focuses on how to listen to your customer once you’ve uncovered sales opportunities through your meaningful questions. Click here to download the handouts for this session Click here to download the slides for...

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Session 209: SPIN Selling – Part 1

Gary Moore begins this series on SPIN Selling with a focus on how you can use it to make more sales. Click here to download the handouts for this session Click here to download the slides for this session

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Session 207: Selling Against Cable – Part 1

Learn the strengths and weaknesses of cable advertising and how you can position your station most effectively against it! Click here to download the handouts for this session Click here to download the slides for this...

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Session 205: Selling Against Radio – Part 2

Learn the strengths and weaknesses of local radio stations and how you can position your station most effectively against them! Click here to download the handouts for this session Click here to download the slides for this...

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Session 206: Selling Against Outdoor

Learn the strengths and weaknesses of the local outdoor ad options and how you can position your station most effectively against them! Click here to download the handouts for this session Click here to download the slides for...

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Session 203: Selling Against Newspaper

Learn the strengths and weaknesses of the local newspaper and how you can position your station most effectively against it! Click here to download the handouts for this session Click here to download the slides for this...

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