Why Engagement Is the Social Media Metric that Matters First! – Part 9 – Q&A

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

• I currently post every 2-5 minutes with National and local content and put out about 20 posts an hour. Is that over saturating? Is it helping keep people engaged and on our site? Is it possibly hurting us?
• Our station has a much older demographic so social media is really hit or miss. Even on posts asking for engagement, I don’t get much interaction. How do you suggest I help boost our engagement?
• Can you give me tips on using social media as a marketing sales person for a Latino market?
• Is there a maximum number of sponsored posts you recommend per station per day?