Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

  • Can you talk about paid content and FCC rules? Do you encourage clients to use paid content at all or does it take away the trustworthiness of a station?
  • Is it the AE’s place to intervene and reply to a negative comment which concerns both the station and the advertiser? For example, a viewer disagrees on social media with a window company promotion which aired on Channel 4.
  • Some of the On AIr people at my station are very defensive when it comes to social media or digital tools – they don’t see the point in spending a lot of time on it and they feel our main focus/product should be only on air content. How do you change this mindset?