As you talk to eye doctors about advertising with your station keep these marketing insights and ideas in mind.
1. Focus on one unique attribute in a broadcast advertising campaign.

What is the specialty of the eye doctor ? Working with kids? Lasik surgery? A certain eye condition? Focus the advertising message on ONE attribute that makes them unique in your market. Listen to this radio commercial for an eye doctor focused on Lasik.

2. Annual eye appointment reminder.

August is National Eye Exam Month. Most people get an annual physical or even get their teeth cleaned once a year, but most people don’t worry about their eyes unless they have trouble seeing. An annual eye exam might pick up problems in advance, like glaucoma. Listen to this radio commercial reminding parents to get an annual eye exam for their children.

3. Promote special offers.

You can never go wrong with a special offer (especially tying it into National Eye Exam Month in August). It might be a discounted eye exam or the eye doctor might have a partnership with a local eyeglass store offering discounts of frames or contact lenses. Listen to this radio commercial about a very creative offer to get people to buy new eyeglasses.

4. Most frequently asked questions from patients.

Simply ask your client, what are the 10 most frequently asked questions people have about eye exams and turn that into their broadcast advertising campaign! It saves you from writing radio copy that sounds generic and makes the marketing message so much more engaging by responding to questions that are on people’s minds!

5. Create an online video directory about eye care.

Go a step further and interview your client on camera about 10 or 20 different pieces of eye care advice they commonly share with their patients. Then create an eye care video directory on your website. Feature one piece of advice in a radio or TV commercial and then drive people to the video directory about eye care form your client on your website, YouTube, Facebook or your client’s website.