LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- How do you handle a dealer that’s having trouble selling their new inventory?
- I have a small car dealer that is 90 days out from new inventory due to factory issues. He’s said he’s out until the fall to advertise new cars and doesn’t see the need to talk about his service & used car sales. We’ve given him the direct approach of reminding folks they’re still here & to talk to the area with no avail. What are your suggestions?
- For auto dealers what offer and copy are you seeing succeed in radio markets?
- I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?
