LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • If I want to construct my own headline, what are the best tips for not sounding like a know it all or a stereotypical “salesman”?
  • How do you respond to people who say “radio is dead” or “radio isn’t what it used to be”? I’ve heard that response twice TODAY!
  • We have been taught to tell the client’s story in their ads. How do you feel about that?
  • Do you ever prospect by sending out station information in the US mail?