…she wants a “more affordable than you think” vibe, but I don’t want it to sound cheap. The salon primarily offers hair, nails, waxing, permanent cosmetics, etc.
This PDF contains some excellent information to consider as you develop your relationship with a salon/skincare business. Click here.
In addition, here are some commercials to review from some spas and beauty salons that may spark some ideas.
- Nice job explaining how they are unique
- Basic copy
- Has a $1 per minute message included in this short spot
- Copy is aimed at consumers who are unhappy with their current salon (Your beauty is our business)
- Radio Spot – Why their place is special for their clients, also directs listener to Facebook
- Radio Spot based on testimonials
- Radio Spot targeting men to buy a gift card to their spa
- Radio Spot – The more you buy, the more you save
