Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 12 Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• How do you handle a dealer who says, “Contact my ad agency, they handle all of our advertising decisions”? And then what do you say to these agencies?
• I have a good dealer client who says he’s being pressured away from local broadcast by the manufacturers. He says they are doing this by cutting co-op funds. Is that true?