John Tkac answers LIVE broadcaster questions!  In this segment:

  • How do I address a dealer who says that “radio doesn’t work anymore, I use FaceBook, get results, and it’s free”?
  • Is it possible to get coop through independent, used car dealers?
  • Does dealer cash come from the dealer or is it factory incentive for the dealers?
  • We see the used car market as very strong, but many franchise dealers don’t advertise Used that much.  Is this a productive sales approach and how do you recommend that we approach it?