Local auto dealers have to monitor their discretionary spending even more than ever. The strength of broadcast provides the avenue for building traffic one car buyer at a time. We’ll review what is on the minds of new car franchises. The current environment has changed almost everything about the car buying and leasing process and how dealers interact with consumers. There have been unexpected offshoots of this health crisis; for instance, more people want to have their own wheels instead of using car sharing or taxi/uber/lyft/bus services to get around. Where are the opportunities for you with your dealers? Watch and find out!
Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 4
