LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions!  In this session:

  • In general, what digital services are stations finding success with?
  • Is there a best practice for what percent of my monthly sales revenue should come from traditional and what percent should come from digital?
  • If business owners are shrinking their marketing rep circle, and we’re not already in that circle, is there hope for us? What do I say when they tell me they already have their marketing people and plan in place?
  • How do I get over the hurdle where my clients feel like they need to speak to a digital pro when they buy digital and they think of me as only a broadcaster?