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LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions! In this session:
- Are there circumstances where digital advertising is more effective than radio or TV when it comes to getting the message out to the entire market?
- There are two ex-radio sales reps in my market who have started a digital agency. Is this common and how do I combat their presentations that recommend less radio and more digital?
- It seems like some digital solutions take more time to sell than radio does. Is this typical and something I just have to accept?
- I’m a manager of a radio station that is just getting ready to start selling digital through a partnership with a digital agency. How do I maintain proper focus on traditional sales with a much better profit margin and getting the team motivated to sell digital which is necessary but has much smaller profit margins?