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LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions! In this session:
- What do you feel are currently the best industries to pursue as digital prospects?
- If we have not offered digital and don’t have a digital department, where do we start? Do we partner with a digital company to combine with our traditional radio?
- I have a couple advertisers that don’t want me to provide them digital as they don’t want to spend all their budget with one company. How can I address this objection?
- What is the most significant change a radio rep needs to make in prospecting and maintaining business since the Pandemic?