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LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions!  In this session:

  • What do you feel are currently the best industries to pursue as digital prospects?
  • If we have not offered digital and don’t have a digital department, where do we start?  Do we partner with a digital company to combine with our traditional radio?
  • I have a couple advertisers that don’t want me to provide them digital as they don’t want to spend all their budget with one company.  How can I address this objection?
  • What is the most significant change a radio rep needs to make in prospecting and maintaining business since the Pandemic?