Broadcast Selling Is Always Evolving – Are You? – Part 8 – Q&A

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LBS Digital Expert, Greg Gibbons, answers LIVE broadcaster questions!  In this session:

• In your opinion, what’s better, digital selling specialists or integrated sales?
• We are just getting started at selling digital for a new station, what is the best thing we can do to get going?
• What changes do you expect in digital targeting with the new privacy settings coming from Apple?
• In your opinion, should each radio group have one key person that only works on proposals and metrics and would be considered a specialist who can go on calls with the sales team to explain the numbers?