Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:
- A dealer told me there is more co-op money for digital and the manufacturer has cut spending for traditional radio, is that true?
- What’s the difference between advertising dollars per vehicle sold and cost per vehicle retail?
- Are there any online tools to see how many cars a dealer has on the lot?
- Are customers still prepared to drive 30 or 45 miles for the right deal and are manufacturers OK with customers driving across territories for the right deal?
- I’m told that Ford corporate has dictated that their dealerships spend half their local budgets in digital; is this happening with other auto makers as well?
