LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What is a good headline to use to get a client to tell me more about their business?
  • I’m at a non-profit station so our ads are called “sponsorships” and we are limited when it comes to superlative descriptions in the spots and calls to action. What are your recommendations for making these sponsorships more impactful?
  • What is the best way to effectively sell advertising on a group of stations? We have several stations, but most of the sales attention goes to only one or two of them.
  • How much research do you do on a business before you call on them?