LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:
- How would you simplify your headlines for a station that sells multiple products – podcasts, OTT, streaming, etc.
- How do I keep the relationship with a client good if they keep getting bumped?
- How do you handle the customer if they don’t believe that you reached the ROI that you promised them?
- Why do you speak in terms of dollars per week?
