LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • How would you simplify your headlines for a station that sells multiple products – podcasts, OTT, streaming, etc.
  • How do I keep the relationship with a client good if they keep getting bumped?
  • How do you handle the customer if they don’t believe that you reached the ROI that you promised them?
  • Why do you speak in terms of dollars per week?