Starting a new month with an empty sales ledger is a tough spot for anyone in the broadcast sales industry. It feels like a constant uphill battle, like Sisyphus pushing that boulder up the mountain, only to see it roll back down again.

But what separates the top-billers in every market, regardless of their size? The answer lies in having a monthly roster of 32 active accounts on the air. And here’s their secret: LONG-TERM CONTRACTS. Yes, it’s the annual contracts that hold the key to success. Just picture starting a fresh month already at 75-85 percent of your sales goal!

In this enlightening session, Paul Weyland will walk you through laying the groundwork for a long-term proposal on your station. You will gain insights into how to secure appointments with decision-makers and, more importantly, how to deliver a compelling presentation that will leave your client intrigued by the prospect of long-term business.