Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

  • What do you say when a prospect says “we don’t need to advertise, we are doing just fine”?
  • We are not participating in Nielsen at this time. What is a good response for clients who ask about our reach and Nielsen rating in comparison to larger stations?
  • How would you suggest that I stay motivated during inflation and economic crisis?